1 پردیس البرز دانشگاه تهران
2 گروه توسعه کسب و کار، دپارتمان مدیریت فناوری، پژوهشگاه صنعت نفت
3 گروه مدیریت فناوری اطلاعات؛ دانشکده مدیریت و اقتصاد؛دانشگاه تربیت مدرس؛ تهران؛ ایران
عنوان مقاله [English]
Small firms in the mobile application industry, a subsidiary of the software industry, can play a significant role in the economy of the country. Despite the technological capabilities, they are not successful in commercializing their products and earn adequate money. The purpose of this study is to identify the conceptual model of commercialization in these firms. In this study, by studying 12 firms, some successful and some unsuccessful, in an extended-multi case study the concepts required for commercialization including the dimensions of activities, drivers, internal and external capacities, and performance of the commercialization, and their relationship were discovered and the final conceptual model was presented. Then, in addition, to survey this model through questionnaires from interviewers, the developed conceptual model was tested on four cases. Identifying the internal and external capacities, attention to the portfolio of commercialization projects, and to emphasize on changing the commercialization paths based on the new opportunities or challenges and problems, are the main contributions of this study.