عنوان مقاله [English]
Innovation, as the most stable phenomenon in today's dynamic environment, is the only solution to the survival of corporations. It is especially of great importance for gaining competitive advantages, because of its effects on the raison d'être of knowledge-based enterprises. Therefore, the aim of this study is to design a model for developing innovative products in knowledge-based enterprises. To this end, a total of 39 enterprises in Fars Science and Technology Park (FSTP), in Shiraz, Iran, are studied and the needed data is gathered through a questionnaire distributed among the employees in the park. Finally, the structural equation modeling with partial least square approach is used to analyze the data and examine the proposed hypotheses. The results show that internal marketing has an positive and significant effect on organizational intelligence and technological innovation. Furthermore, internal communications, and employees' development and reward systems respectively have higher positive effect on organizational intelligence. Also, employees' development has a positive and significant effect on products innovation, while internal communications and reward systems have no significant and positive effects on products innovation.
Aburoub, A., Hersh, A., & Aladwan, K. (2011). Relationship between Internal Marketing and Service Quality with Customers' Satisfaction. Intemational Joumal of Marketing Studies, 3(2), 107-118.
Ahmed, P. (1998). Culture and climate for innovation. European Journal of Innovation Management, 1(1), 30-43.
Albrecht, K. (2003). The Power of Minds at Work: Organizational Intelligence in Action. AMACOM.
Albrecht, K. (2009). Organizational intelligence & knowledge management: Thinking outside the silos. Retrieved Desember, 29.
Aliei , M., & bahrololoum, h. (2003). Analysis of Knowledge Management and organizational intelligence relationships in Science and Technology parks. jornal of contemporary research in business, 3.
Ar, I. M., & Baki, B. (2011). Antecedents and performance impacts of product versus process innovation: Empirical evidence from SMEs located in Turkish science and technology parks. European Journal of Innovation Management, 14(2), 172 - 206.
Bakovic, T., Lazibat, T., & Sutic, I. (2013). Radical innovation culture in Croatian manufacturing industry. Journal of Enterprising Communities: People and Places in the Global, 7(1), 74-80.
Ballantyne, D. (2003). A relationship-mediated theory of internal marketing. European Journal of Marketing, 37(9), 1242-1260.
Bennet, D., & Bennet, A. (2005). The rise of the knowledge organization. Handbook of Knowledge Management, 5-20.
Berghman, L. A. (2006). Strategic Innovation Capacity: A Mixed Method Study on Deliberate Strategic Learning Mechanisms. Erasmus Research Institute of Management (ERIM) Erasmus University Rotterdam RSM Erasmus University / Erasmus School of Economics.
Doukakis, P. (2003). Internal Marketing in the UK Retail Banking Sector: Rhetoric or Reality? Journal of Marketing Management, 7(1), 197-224.
Foreman, S., & Money, A. (1995). Internal Marketing:Concepts, Measurement and Application. Journal of Marketing Management, 11, 755-768.
Garrido, P. (2009). Business sustainability and collective intelligence. The Learning Organization, 16, 208 - 222.
Gil , D. N. (2009). The influence of environmental and organizational factors on innovation adoptions: Consequences for performance in public sector organizations. Technovation, 29(12), 810–818.
Glynn, M. A. (1996). Innovative genius: a framework for relating individual and organizational intelligences to innovation. The Academy of Management Review, 21(4), 1081-1111.
Gounaris, S., Vassilikopoulou, A., & Chatzipanagiotou, K. C. (2010). Internal-market orientation: a misconceived aspect of marketing theory. European Journal of Marketing, 44(11/12), 1667-1699.
Gungor, D. O., & Gozlu, S. (2012). Influencing factors of innovation for Turkish companies. International Journal of Quality and Service Sciences, 4(4), 374-386.
Hair , J. F., Ringle, C. M., & Marko, S. (2011). PLS-SEM: Indeed a Silver Bullet. Journal of Marketing Theory and Practice, 19(2), 139–151.
Hair, J. F., Hult, G., Ringle, C. M., & Sarstedt, M. (2013). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (1 ed.). SAGE Publications.
Howatt, B. (2008, march). Organizational intelligence. Retrieved august 15, 2013, from Howatt HR Consulting: http://www.howatthr.com/default.asp?mn=1.76
Ireland, G. o. (2012). Community Innovation Survey (CIS) 2008-2010. Central Statistics Office. Dublin, Ireland: Stationery Office.
Jong, J. P., & Hartog, D. N. (2007). How leaders influence employees' innovative behaviour. European Journal of Innovation Management, 10(1), 41 - 64.
Kappelman, L. A., & Richards, T. C. (1996). Training, empowerment, and creating a culture for change. Empowerment in Organizations, 4(3), 26 - 29.
Kirn, S. (1995). Organisational Intelligence and Distributed AI. University of Münster, Institute of Business Informatics.
Martins, E., & Terblanche, F. (2003). Building organisational culture that stimulates creativity and innovation. (6. 74, Ed.) European Journal of Innovation Management, 6(1).
Moosa, N., & Panurach, P. (2008). Encouraging front-line employees to rise to the innovation challenge. Strategy & Leadership, 36(4), 4 - 9.
Morgan, R. (2004). Business agility and internal marketing. European Business Review, 16(5), 464-472.
Mothe, C., & Nguyen Thi, T. (2010). The link between non-technological innovations and technological innovation. European Journal of Innovation Management, 13(3), 313 - 332.
Naranjo-Gil, D. (2009). The influence of environmental and organizational factors on innovation adoptions: Consequences for performance in public sector organizations. Technovation, 29, 810–818.
Nikbin, D., Norizan , N., & Ismail , I. (2010). The Relationship between Internal Marketing and Implementation of Strategic Orientations in Malaysian Service Industry. Marketing and Implementation of Strategic Orientations, 3(1), 17-37.
Nonaka, & Takeuchi. (1995). The knowledge creating company: How Japanese companies create the dynamics of innovation. Oxford: Oxford University Press.
Parish, J. T., Cadwallader, S., & Busch, P. (2008). Want to, need to, ought to: employee commitment to organizational change. Journal of Organizational Change Management, 21(1), 32 - 52.
Proctor, T. (2010). Internal marketing and its basis for sound customer relationship management. Journal of Management & Marketing in Healthcare, 3(4), 256–263.
Romijn, H, & Albaladejo, M. (2002). Determinants of innovation capability in small electronics and software firms in southeast England. Research Policy, 31, 1053-67.
Rothwell, R. (1992). Successful industrial innovation: critical factors for the 1990's. R&D Management, 23, 21-39.
Sanchez-Hernandez, M., & J. Miranda, F. (2011). Linking internal market orientation and new service performance. European Journal of Innovation Management, 14(2).
Sapprasert, k. (2008). Acknowledging Organisational innovation. Centre for Technology, Innovation and Culture (TIK), University of Oslo, Norway.
Schwaninger, M. (2001). Intelligent organisations: an integrative framework. Systems Research and Behavioral Science, 18, 137-158.
Schwaninger, M. (2006). Organizational Intelligence in Systemic Terms. In Intelligent Organizations (pp. 1-9). Berlin: Springer.
Shariat , H., & Zareh Kaseb , M. (2011). Improving of Organizational Intelligence in Academic Environment (Case study: Islamic Azad University of Mashhad). jornal of contemporary research in business, 3.
Simberova, I. (2007). Internal Marketing as a Part of Marketing Culture Supporing Value for External Customer. Economics and Management, 12, 470-480.
Smith, I. (2005). Achieving readiness for organisational change. Library Management, 26(6/7), 408 - 412.
Souitaris, V. (2002). Technological trajectories as moderators of firm-level determinants of innovation. Research Policy, 31, 877-98.
Su, J., & Liu, J. (2012). Exploring critical factors in China's manufacturing technology innovation: Based on a case study from CNR Dalian. Journal of Knowledge-based Innovation in China, 4(2), 104 - 117.
Taylor, a., & Greve, H. (2006). Superman or the fantastic four? Knowledge combination and experience in innovative teams. Academy of Management Journal, 49, 23-40.
Tortosa-Edo, V., Sanchez-Garcia, J., & Moliner-Tena, M. (2010). Internal market orientation and its influence on the satisfaction of contact personnel. The Service Industries Journal, 30(8), 1279 –1297.
Tsai, Y., & Tang, T.-W. (2008). How to improve service quality: Internal marketing as a determining factor. Total Quality Management, 19(11), 1117 – 1126.
Weijermars, R. (2011). Developing Organizational IQ: A Corporate Necessity. In Building Corporate IQ – Moving the Energy Business from Smart to Genius (pp. 3-20). London: Springer.
Xu, G., Liu, X., Zhou, Y., & Su, J. (2012). Effects of relational embeddedness on technological innovation: An empirical study in China. Chinese Management Studies, 6(1).
Zampetakis, L., & Moustakis, V. (2007). Fostering corporate entrepreneurship through internal marketing: Implications for change in the public sector. European Journal of Innovation Management, 10(4), 413 - 433.