بررسی تاثیر گرایش به کارآفرینی و دو سوتوانی نوآوری بر عملکرد صادراتی محصولات جدید با تعدیل گری شدت نوآوری محصول در صنعت خودروسازی

نوع مقاله: مقاله پژوهشی

نویسندگان

دانشگاه گیلان

چکیده

با توجه به گسترش رقابت و تغییرات مداوم محیط کسب‌وکار در دنیای امروز، در پیش‌گرفتن اقدامات راهبردی مناسب به‌منظور توسعه محصولات جدید با عملکردی مناسب حیاتی است. صادرات به عنوان یک راهبرد مهم برای گسترش بازار عرضه محصول از بازارهای محدود داخلی به بازار بزرگ بیرونی از اهمیت بسیار زیادی برخوردار است. عوامل مختلفی بر عملکرد صادراتی محصولات جدید تاثیر می‌گذارند. پژوهش حاضر با هدف بررسی تاثیر گرایش به کارآفرینی و دو سوتوانی نوآوری (به عنوان عوامل داخلی) بر عملکرد صادراتی محصولات جدید با توجه به نقش تعدیل گری شدت نوآوری محصول (به عنوان عامل بیرونی) انجام شد. برای این منظور با استفاده از ابزار پرسش‌نامه، نظرات 81 نفر از مدیران صنعت خودروسازی جمع‌آوری گردید و داده‌های بدست آمده، به‌وسیله مدل‌سازی معادلات ساختاری و نرم‌افزار Smart PLS 2 مورد تجزیه و تحلیل قرار گرفت. نتایج نشان می‌دهد که گرایش به کارآفرینی بر قابلیت دو سوتوانی نوآوری و عملکرد صادراتی محصولات جدید تاثیر معناداری دارد. همچنین تاثیر دو سوتوانی نوآوری بر عملکرد صادراتی محصولات جدید مورد تایید قرار گرفت. شدت نوآوری محصول رابطه بین گرایش به کارآفرینی و عملکرد صادراتی محصولات جدید و رابطه بین دو سوتوانی نوآوری و عملکرد صادراتی محصولات جدید را تعدیل می‌کند

کلیدواژه‌ها


عنوان مقاله [English]

The Impacts of Entrepreneurial Orientation and Innovation Ambidexterity on the Export Performance of New Products with an Emphasis on the Moderating Effects of Product Innovation Intensity

نویسندگان [English]

  • Mohsen Akbari
  • Mostafa Ebrahimpoor Azbari
  • Milad Hooshmand Chaijani
Gillan University
چکیده [English]

Considering the increasing competition and continuous changes in international business environment, it is vital to take advantage of strategic initiatives in order to develop new products with appropriate performance. Export is an important strategy for expanding limited internal markets to vast international markets. There are different factors affecting the export performance of new products. The purpose of this study is to investigate the impact of entrepreneurial orientation and innovation ambidexterity on the export performance of new products with regard to the moderating role of innovation intensity of product. For this purpose, the opinions of 81 executives and experts of an automobile manufacturer and exporter company are gathered through a questionnaire. The data is analyzed by structural equation modeling and SmartPLS 2. The results show that entrepreneurial orientation has a significant impact on innovation ambidexterity and the export performance of new products. Also, the impact of innovation ambidexterity on the export performance of new products is confirmed. The innovation intensity of product moderates the relationship between entrepreneurial orientation and the export performance of new products, and the relationship between innovation ambidexterity and the export performance of new products.

کلیدواژه‌ها [English]

  • Entrepreneurial Orientation
  • Innovation Ambidexterity
  • the export performance of new products
  • the innovation intensity of product
  • Competitive advantage

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