عنوان مقاله [English]
Regarding water crises in the world it is necessary to change and reform agricultural methods in order to increase efficacy. Although it seems that farmers in some regions do not accept new technologies due to some problems. To address these problems, drip irrigation technology was investigated in Salmas near to zone Lake Urumia. Despite the government supports, the adoption of drip irrigation technologies in the SALMAS region is even lower than its neighbouring regions with less shortage of water crises. Through a qualitative, exploratory research based on the literature of technology adoption, this paper tries to uncover the reasons behind this lower than expected level of adoption among farmers. The findings suggest that farmers in the southern parts of the region suffer from insecurities that are caused by ethnic diversity of the local communities. The farmers in the western part, however, prefer having a pretty field over consuming less water. The implications for theories and practice are outlined.
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