The impact of Strategic Orientations on the Performance of Khorasan Science and Technology Park`s Companies by Mediating Role of Organizational Innovation

Document Type : Original Article


Ferdowsi University of Mashhad


Considering the role of small and medium enterprises (SMEs) in achieving economic and social goals and the introduction of knowledge-based economy, the performance of knowledge-based SMEs calls for more attention than ever. In these companies, innovation is essential for survival. Therefore, in this study the effect of three components of market orientation, entrepreneurial orientation and learning orientation on organizational innovation, and then organizational innovation impact on the performance of the companies based in Khorasan Science and Technology Park, in Khorasan province, Iran, is investigated. For this purpose, 90 out of 143 companies located in the park are selected. A questionnaire is used for data collection, and its validity and reliability is tested and approved by surveying management teachers and by Cronbach's alpha coefficient. The result of the analysis performed by SPSS and SMARTPLS software shows that entrepreneurial orientation positively influences the firms' performance and innovation, and therefore the firms' innovation has a complete mediatory role in the relationship between entrepreneurial orientation and the firms' performance. On the other hand, no direct relationship is found between market orientation and the firms' performance; however, the relationship between market orientation and the firms' innovation and between the firms' innovation and firms' performance are confirmed, meaning that the firms' innovation has a partial mediatory role in this relationship. The results confirm a relationship between learning orientation and performance, but it is revealed that in these firms learning orientation does not impact innovation. Thus the mediatory effect of innovation on the relationship between learning orientation and the firms' performance is found to be partial.


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