Conceptual Commercialization Model for small software firms- case study: application developers

Authors

1 university of tehran

2 Commercialization and Business Development Department, Technology Management Division, Research Institute of Petroleum Industr

3 Department of information technology management,faculty of management and economics,Tarbiat Modares university,Tehran,Iran

Abstract

Small firms in the mobile application industry, a subsidiary of the software industry, can play a significant role in the economy of the country. Despite the technological capabilities, they are not successful in commercializing their products and earn adequate money. The purpose of this study is to identify the conceptual model of commercialization in these firms. In this study, by studying 12 firms, some successful and some unsuccessful, in an extended-multi case study the concepts required for commercialization including the dimensions of activities, drivers, internal and external capacities, and performance of the commercialization, and their relationship were discovered and the final conceptual model was presented. Then, in addition, to survey this model through questionnaires from interviewers, the developed conceptual model was tested on four cases. Identifying the internal and external capacities, attention to the portfolio of commercialization projects, and to emphasize on changing the commercialization paths based on the new opportunities or challenges and problems, are the main contributions of this study.

Keywords

Innovation Management Journal
Volume 9, Issue 3 - Serial Number 33
February 2021
Pages 101-138

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History

  • Receive Date: 07 February 2021
  • Accept Date: 07 February 2021

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