Analyzing the Effects of Three-Dimensional Model on Social Innovation: A Case Study of a Company in Iran's Automotive Industry

Document Type : Original Article

Authors

1 University of Tehran  

2 Supreme National Defense University  

Abstract

In an era characterized by uncertainty, globalization and ever-increasing changes in technology, the success of organizations are dependent upon innovative measures, including employing new social patterns in employees' interactions. This issue known as social innovation leads to finding new solutions for needs, requirements and eventually fulfilling organizational goals. Analyzing social innovation can promote the awareness and recognition of organizational factors by deepening the understanding of social innovation. Therefore, the present study aims to examine the role of co-structural, contextual and content factors — in the form of a three-dimensional model — in social innovation in a company related to Iran's automotive industry. The statistical sample of the study consists of 130 managers, deputies and heads of various sectors of industry, selected by Chochran's formula. The results illustrate three points. First, there is a positive and meaningful relationship among the main variables of the study. Second, by comparing the three-dimensional factors, it turns out that co-structural, content and contextual factors respectively have the highest impacts on the social innovation of the organization. Finally, the effects of these factors on social innovation processes are different in the five stages. Co-structural factors have respectively the highest and lowest impacts on big-scale execution and creating a common sense; context factors have respectively the highest and lowest impacts on big-scale execution and sampling; and content factors have respectively the highest and lowest impacts on creating a common sense and big-scale execution. 

Keywords

References

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History

  • Receive Date: 29 August 2014
  • Accept Date: 28 April 2015

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