The Impacts of Entrepreneurial Orientation and Innovation Ambidexterity on the Export Performance of New Products with an Emphasis on the Moderating Effects of Product Innovation Intensity

Document Type : Original Article

Authors

Gillan University

Abstract

Considering the increasing competition and continuous changes in international business environment, it is vital to take advantage of strategic initiatives in order to develop new products with appropriate performance. Export is an important strategy for expanding limited internal markets to vast international markets. There are different factors affecting the export performance of new products. The purpose of this study is to investigate the impact of entrepreneurial orientation and innovation ambidexterity on the export performance of new products with regard to the moderating role of innovation intensity of product. For this purpose, the opinions of 81 executives and experts of an automobile manufacturer and exporter company are gathered through a questionnaire. The data is analyzed by structural equation modeling and SmartPLS 2. The results show that entrepreneurial orientation has a significant impact on innovation ambidexterity and the export performance of new products. Also, the impact of innovation ambidexterity on the export performance of new products is confirmed. The innovation intensity of product moderates the relationship between entrepreneurial orientation and the export performance of new products, and the relationship between innovation ambidexterity and the export performance of new products.

Keywords


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