Innovation Management Journal

Innovation Management Journal

Application of foresight in the development of business models

Document Type : Original Article

Authors
Aghileh Mahmoudzadeh Ahmadinejad 1
Amir Nazemi 2
ebrahim mahmudzadeh 3
1 Doctoral student of Future Studies, National Science Policy Research Center, Tehran, Iran / Author in charge of correspondence ag.mahmoudzadeh@gmail.com
2 Assistant Professor, Future Studies Department, Scientific Policy Research Center, Tehran, Iran
3 Professor, Faculty of Management and Industrial Engineering, Malik Ashtar University of Technology, Tehran, Iran.
10.22034/imj.2024.413570.2746
Abstract
Trying to build a desirable future is one of the human opportunity to shape the future in a VUCA world. The use of foresight in the development of business models leads to a sufficient and accurate understanding of the environment and the active identification of uncertainties and fluctuations that may affect the survival of current and new business models. In addition, the evaluation of the business model (as a summary of the strategy) , in plausible and believable futures, increases the awareness of the opportunities available inside and outside the organization. Therefore, the use of foresight in the development of business models has a growing trend. However, there is no comprehensive study regarding the dimensions of using foresight in business model development. This research has done with a systematic review and Meta-synthesizes method. Also, the statistical population is the documents registered in the Scopus database between the years 2000 and 2024 in relation to the research topic. The accuracy of the data was done through coding and conceptualization of the data by two coders and calculating the Kappa coefficient (0.62).At the end, the dimensions of the development of the futuristic business model in 4 categories and 11 main components including context (dimensions and scope of activity) , drivers (technological changes, competitive changes, environmental-political changes), strategies (components and methods) and consequences (increasing predictability, innovation capacity, increasing resiliance and robustness, enhancing competitiveness).
Keywords
Uncertainty
Foresight
Meta synthesis
Biblometrics
Business Model
Business Model Development
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  • Receive Date 10 August 2024