Investigating the Effects of Company Resources and Environmental Variables on the Commercialization of New Product at the Iranian National Laser Center

Document Type : Original Article

Authors

Officer of Iranian National Center for Laser Science and Technology

Abstract

Clearly one of the main reasons for fast growth of technology development in developed countries is paying attention to commercialization process of internal researches' results. It can be concluded that the basis of commercialization process is the cooperation of research and industrial sectors in conversion of research results into innovations and the development of new products. In this survey, we try to study the impact of resources and environmental variables on the commercialization of new product development, especially variables like "dominant design", "increase in market heterogeneity" and "network side-effects" in Iranian National Laser Center (INLC). This study is applied in objective and descriptive-survey in nature. After reviewing the literature through library studies, a researcher-made questionnaire is applied to test the research hypotheses. The validity and reliability of the questionnaire are tested respectively by content and construct related validities, and "Cronbach's alpha". Bivariate linear regression and structural equation modeling are used as inferential statistics methodology. Findings imply that "dominant design", "technology acquisition attitude" and "increase in market heterogeneity" have significant effects on the commercialization of new product in INLC; whereas "company's resources" and "network side-effect" do not have any significant effects on the commercialization of new product in the center.

Keywords

References

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History

  • Receive Date: 25 January 2015
  • Revise Date: 05 April 2015
  • Accept Date: 27 April 2015

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