The Impact Analysis of Customer Knowledge Management (CKM) on the Critical Success Factors (CSFs) and New Product Development Performance in Field of Industrial Technology

Document Type : Original Article

Authors

1 M.Sc. in Business Administration,Azad University,Iran

2 University of Tehran,Tehran,Iran

3 Allame Tabatabaei University,Tehran,Iran

Abstract

Open innovation relies on external knowledge sources such as customers, and Customer knowledge has been neglected in researches about Iranian Defense Industry. In addition, new product failure rate is high in defense industries. This study aims to investigate the impact of Customer Knowledge Management (CKM) on the Critical Success Factors (CSFs) of New Product Development and New Product Development (NPD) performance. This is a metrical and descriptive study. Considering the literature of the study, conceptual models and the hypothesis were presented. Then, in order to evaluate the models and the hypothesis, a questionnaire was designed in order to get elite's opinions about users of defense products. Using relative categorized method, the sample members were selected among the users of new defense products. The analysis of the data through Structural Equation Modeling (SEM) showed that there is a positive and significant correlation between customer knowledge management (knowledge from, about and for customer) with performance of the new product development and critical sources factors. Also the relation between the knowledge “from and the knowledge “about” with critical Success factors was confirmed, but the knowledge “for” customers was not confirmed. The results show that applying customer management knowledge in the process of developing new defense products has a great impact on successes and performance promotion of new product.

Keywords

Main Subjects

References

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  • Receive Date: 12 December 2016
  • Revise Date: 18 July 2017
  • Accept Date: 15 August 2017

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