افزایش موفقیت توسعه محصول جدید مبتنی بر رویکرد نوآوری باز (مطالعه موردی در یک سازمان پژوهشی)

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشگاه صنعتی مالک اشتر

2 دانشگاه مالک اشتر

چکیده

ظهور پارادایم نوآوری باز در فضای مدیریت نوآوری تصدیق مینماید که سازمانها به منظور تضمین موفقیت خود در توسعه محصولهای جدید، افزون بر تحقیق و توسعه درونی نیازمند توسعه همکاریهای خود با شرکای بیرونی هستند. با توجه به این موضوع، در پژوهش حاضر تلاش شد تا اثر توسعه رویکرد نوآوری باز بر روی موفقیت توسعه محصول جدید در یک سازمان پژوهشی بررسی گردد. برای این منظور، پس از مرور ادبیات پژوهش در حوزه نوآوری باز و موفقیت توسعه محصول جدید، مدل مفهومی و فرضیههای پژوهش تدوین گردید. سپس برای سنجش ابعاد نوآوری باز و موفقیت توسعه محصول جدید پرسشنامهای طراحی و در بین 100 نفر از افراد جامعه هدف توزیع شد. فرضیههای پژوهش به کمک آزمونهای آماری همبستگی و رگرسیون مورد ارزیابی قرار گرفت. نتایج تحلیل همبستگی در سازمان مورد مطالعه نشان داد که تمامی ابعاد نوآوری باز با موفقیت توسعه محصول جدید رابطه مثبت و معنادار دارند اما نتایج تحلیل رگرسیون، این رابطه را تنها برای دو بعد از ابعاد نوآوری باز (اکتشاف درونی و بهرهبرداری درونی) مورد تایید قرار داد.

کلیدواژه‌ها


عنوان مقاله [English]

Enhancing New Product Development Success Based on Open Innovation Approach: A Case Study of a Research Organization

نویسندگان [English]

  • Hussein Dehghani Poudeh 1
  • Peyman Akhavan 1
  • Sayyed Mahdi Hosseini Sarkhosh 2
1 Malekashtar University of Technology
2 Malekashtar University of Technology
چکیده [English]

The advent of open innovation in innovation management workplace implies that organizations need to develop their cooperation with external partners as well as internal R&D to ensure successful new product development. Thus, this paper tries to examine the effect of developing open innovation approach on new product development success in an R&D organization. To do so, we develop a conceptual model and research hypotheses by reviewing the literature of open innovation and product development success. Then, for measuring open innovation dimensions and new product development success, we develop a questionnaire and distribute it among the target population. The research hypotheses are verified by correlation and regression statistical tests. In the organization under study, correlation analysis supports positive and significant relationship between all dimensions of open innovation and new product development success. Furthermore, regression analysis results indicate that among the open innovation initiatives, internal exploration and internal exploitation have positive and significant effects on new product development success. At the end, some practical implications are presented for innovation management practitioners to develop open innovation in the case study organization by increasing external practices of innovation, and some suggestions are proposed for future research to fill this research gaps.

کلیدواژه‌ها [English]

  • Open Innovation
  • new product development
  • Innovation success
  • internal exploration
  • External exploration
  • internal exploitation
  • External exploitation

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