تاثیر قابلیت‌های پویا بر توانمندی نوآوری محصول در بنگاه های بخش دارویی ایران

نوع مقاله: مقاله پژوهشی

نویسندگان

دانشگاه علامه طباطبائی

چکیده

امروزه صنعت دارو به عنوان یکی از صنایع راهبردی، دانشمحور و با نرخ نوآوری بالا در میان کشورها مطرح میباشد. با توجه به بازار گسترده، سرمایهگذاریهای فراوان در بخشهای تحقیق و توسعه و نرخ بالای تغییر در این صنعت، شرکت-های دارویی باید از طریق ارتقای قابلیتهای پویای خود که مبتنی بر درک و پاسخگویی به فرصتهای زودگذر بازار و فناوری است، میزان نوآوری محصول خود را جهت بقا در بازار رقابتی امروز افزایش دهند. با توجه به اهمیت این موضوع، در پژوهش حاضر تلاش شد تا الگویی جهت ارتقای میزان نوآوری محصول در بنگاههای بخش دارویی ایران با تاکید بر تاثیر قابلیتهای پویا در این شرکتها ارائه شود. پس از تشکیل مدل مفهومی و  تجزیه و تحلیل دادههای جمعآوری شده از 60 شرکت دارویی، با استفاده از روش مدلسازی معادلات ساختاری و روش حداقل مربعات جزئی، جهت و شدت روابط میان سازههایی که منجر به ارتقای نوآوری محصولها در این بنگاهها میشوند، مورد بررسی قرار گرفت. نتایج بدست آمده نشان داد که قابلیتهای پویا در بنگاههای دارویی، تاثیر قابل ملاحظهای بر ارتقای توانایی نوآوری محصول بنگاه دارد که شامل ابعاد کیفیت، کاهش زمان عرضه به بازار، سهم بیشتر بازار و تمایز محصولهای جدید است.

کلیدواژه‌ها


عنوان مقاله [English]

The Effects of Dynamic Capabilities on Product Innovation Capability in Iranian Pharmaceutical Firms

نویسندگان [English]

  • Mohammad Naghizadeh
  • Mir Ali Seydnaghavi
  • Razieh Ehsani
Allame Tabataba’i University
چکیده [English]

Pharmaceutical industry is nowadays considered as a strategic and knowledge-based industry with a high rate of innovation. Given the huge market, high R&D investment and the increasing rate of change, pharmaceutical firms should increase their product innovations by improving their dynamic capabilities based on understanding of and responding to the transient opportunities of the competitive market and technology. In this paper, we present a model for improving the rate of product innovation in Iranian pharmaceutical firms, with a focus on dynamic capabilities effects. After designing a conceptual model and analyzing the data gathered from 60 pharmaceutical firms, the direction and intensity of the relations among latent variables are investigated by PLS. The results show that dynamic capabilities have considerable effects on the innovation capabilities of pharmaceutical firms, including quality, reducing the time of introduction to market, market share and the differentiation of new products.

کلیدواژه‌ها [English]

  • Dynamic Capabilities
  • product innovation
  • Organizational Capabilities
  • Reconfiguration

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