مدیریت نوآوری

مدیریت نوآوری

مدیریت هم رقابتی، حلقه مفقوده در دستیابی رقبا به نوآوری مشترک: یک مطالعه مرور نظام‌مند پیشینه

نوع مقاله : مقاله پژوهشی

نویسندگان
طیبه جلیلی 1
محمدعلی شاه حسینی 2
محسن نظری 3
علی حیدری 4
بهمن حاجی پور 5
1 دانشجوی دکتری مدیریت راهبردی، گروه بازاریابی و استراتژی کسب وکار، دانشکده مدیریت ، دانشگاه تهران، تهران، ایران
2 دانشیار و عضو هیئت علمی گروه بازاریابی و استراتژی کسب‌وکار- دانشکده مدیریت دانشگاه تهران./ مسنول مکاتبات shahhoseini@ut.ac.ir
3 دانشیار و عضو هیئت علمی گروه بازاریابی و استراتژی کسب‌وکار- دانشکده مدیریت دانشگاه تهران. mohsen.nazari@ut.ac.ir
4 استادیار و عضو هیئت علمی گروه بازاریابی و استراتژی کسب‌وکار- دانشکده مدیریت دانشگاه تهران aheidary@ut.ac.ir
5 دانشیار و عضو هیئت علمی گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی b-hajipour@sbu.ac.ir
چکیده
بنگاه­ها امروزه برای تقویت نوآوری خود، به‌طور گسترده­ای به راهبرد هم‌رقابتی- «رقابت و همکاری همزمان بین بنگاه‌های رقیب»- متکی هستند. با وجود این محبوبیت، تأثیر راهبرد هم‌رقابتی بر عملکرد نوآوری، نامشخص و مبهم است. عمده این بی­ثباتی­ ناشی از تفاوت بنگاه­ها در نحوه مدیریت روابط هم‌رقابتی است. این مطالعه با بهره­گیری از روش مرور نظام­مند پیشینه، به دنبال واکاوی چگونگی مدیریت هم‌رقابتی به‌منظور بهبود عملکرد نوآوری در روابط همکارانه بین بنگاه­های رقیب است. پژوهش از نظر نوع، کاربردی و از نظر هدف، توصیفی است. براساس جست‌وجوی الکترونیک صورت پذیرفته از منابع معتبر دانشگاهی در بازه زمانی 1996 (شکل­گیری مفهوم هم‌رقابتی) تا 2022 و غربالگری شمول، درنهایت 84 سند بررسی و با به‌کارگیری روش تحلیل محتوای کیفی، نتایج در 28 مضمون، 7 مقوله فرعی و 3 مقوله اصلی گنجانده شده­اند. یافته­ها حاکی از آن است که با بهره­گیری از الگوی مرحله­ای، مدیریت هم‌رقابتی را می­توان در سه مرحله (1) پیش­ازشکل­گیری- شامل «انتخاب راهبرد هم‌رقابتی» و «انتخاب رقیب/ شریک هم‌رقابتی»-، (2) طراحی- شامل «حکمرانی رسمی»، «حکمرانی غیررسمی» و «ایجاد سازوکار­ها و روتین­ها»- و (3) پساشکل­گیری- مشتمل بر «مدیریت پویایی‌های هم‌رقابتی» و «مدیریت تعارضات هم‌رقابتی»- طبقه­بندی کرد. چارچوب ارائه‌شده از مدیریت هم­رقابتی می­تواند برای آن دسته از مدیرانی که هوشمندانه از راهبرد هم‌رقابتی به‌عنوان راهی برای دستیابی به نوآوری بهره می­جویند، مفید واقع شده و راهی به سوی پژوهش­های تجربی آتی بگشاید.
کلیدواژه‌ها
نوآوری
هم رقابتی
مدیریت هم رقابتی
مرور نظام مند پیشینه
موضوعات

عنوان مقاله English

Coopetition management, the missing link in coupled innovation between competitors: a systematic literature review

نویسندگان English

Tayebeh Jalili 1
Mohammad Ali Shah Hoseini 2
Mohsen Nazari 3
Ali Heidary 4
Bahman Hajipour 5
1 Department of Marketing and Business Strategy, Faculty of management, University of Tehran, Tehran/Iran
2 Associate Professor and faculty member of the Department of Marketing and Business Strategy - Faculty of Management, University of Tehran. / Masnool correspondence shahhoseini@ut.ac.ir
3 Associate Professor and faculty member of the Department of Marketing and Business Strategy - Faculty of Management, University of Tehran. mohsen.nazari@ut.ac.ir
4 Assistant professor and faculty member of Marketing and Business Strategy Department - Faculty of Management, University of Tehran aheidary@ut.ac.ir
5 Associate Professor and member of the Faculty of Business Administration, Faculty of Management and Accounting, Shahid Beheshti University b-hajipour@sbu.ac.ir
چکیده English

Today, firms widely rely on coopetition strategy- "simultaneous competition and cooperation between competitors" - to foster their innovation. However, despite its popularity, the impact of coopetition on innovation performance remains unclear. these instabilities can be attributed to their difference in managing their coopetitive relationships. In This study, a Systematic Literature Review was used to seek how to manage coopetition in order to improve innovation performance in collaborative relationships between competing firms. The research is applied in terms of type and descriptive in terms of purpose. Based on the electronic search made from reliable academic sources in the time period of 1996 to 2022 and using inclusion criteria screening, finally 84 documents were reviewed and the results were categorized in 28 themes,7 sub-categories and 3 categories by using the qualitative content analysis method. The results h show that along a phaze model, coopetition management can be divided into three phase: (1) pre-formation - including "choosing coopetition strategy" and "partner selection"; (2) design - including "formal governance", "informal governance" and " establishing mechanisms and routines " ;and (3) post-formation -including "managing coopetitive dynamics" and "managing coopetitive conflicts". The coopetition management framework presented in this research can be useful for those managers who intelligently use coopetition as a way to achieve innovation and open a way for future empirical research.

کلیدواژه‌ها English

Innovation
Coopetition
Coopetition management
Systematic Literature Review

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  • تاریخ دریافت 07 خرداد 1402
  • تاریخ بازنگری 23 مرداد 1402
  • تاریخ پذیرش 13 آذر 1402